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Tobacco Guide: Pipe Tobacco, Wraps, Cigarillos & Pouches / Al Fakher

A modern glass hookah in a luxury lounge with neon lighting and exotic fruits.

The World's Biggest Shisha Brand Goes Hollywood: Al Fakher's Celebrity Hookah Collabs

Al Fakher, the world's leading shisha brand, is launching high-profile collaborations with Snoop Dogg and Cookies to reach a new generation of adult smokers.
Posted on July 12, 2026
A2Z
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A modern glass hookah with swirling smoke in a dimly lit, premium lounge setting.

Hookah’s Global Boom Meets Regulatory Pressure: The 2026 Shisha Market Outlook

The global shisha market is projected to reach $11.4 billion by 2034, but looming flavor regulations and state taxes create a complex landscape for hookah fans.
Posted on July 06, 2026
A2Z
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Nasdaq ticker display showing AIIR stock symbol for AIR Global, parent company of Al Fakher hookah tobacco.

Al Fakher Parent Company Goes Public: AIR Global Debuts on Nasdaq with $1.75B Valuation

AIR Global, the parent of hookah giant Al Fakher, has listed on the Nasdaq. The $1.75 billion deal signals a major shift for the flavored shisha market.
Posted on July 03, 2026
A2Z
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Al Fakher Nicotine Pouch cans in Frosty Apple and Mango flavors displayed on a clean surface.

Hookah Giant Al Fakher Enters Nicotine Pouch Market With Shisha-Inspired Flavors

Al Fakher debuts a new nicotine pouch line featuring flavors like Frosty Apple, bridging the gap between traditional hookah culture and modern oral nicotine.
Posted on June 29, 2026
A2Z
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